National Coffee Day Campaign
Client: Lotta Love Café
Holiday: National Coffee Day
Date: September 29th
Industry: Coffee Shop
Objective: Increase brand awareness, engagement, and drive foot traffic
Overview
Lotta Love Café, a cozy, community-focused coffee shop, partnered with 365 Holiday Videos to create a buzz for National Coffee Day. They wanted to tap into this popular holiday to boost their online presence and encourage more customers to visit their shop. The goal was to create a series of engaging holiday-themed videos that showcased their unique offerings and built excitement around the coffee shop.
We started with our pre-made video
And created a custom video for our client
Then we created an engaging carousel with interesting facts about coffee
Crafted for the Coffee Lovers at Heart 💗
Challenges
Despite a strong local presence, Lotta Love struggled to expand its reach beyond the community. Their social media engagement had plateaued, and they needed a fresh, creative approach to make their brand stand out amidst the competition, especially on a day where many coffee brands run promotions.
Solution
365 Holiday Videos designed a fun and festive National Coffee Day campaign that highlighted Lotta Love’s brand personality and coffee creations. Our strategy included:
Creative Holiday-Themed Videos: We produced a series of engaging videos, promoting holiday deals, fun facts about coffee, and playful behind-the-scenes moments.
Exclusive Promotions: The videos promoted a special National Coffee Day offer—buy one latte, get one free—which drove significant interest.
Targeted Social Media Ads: We used these videos for paid social media campaigns, targeting coffee lovers and local audiences who hadn’t yet visited Lotta Love.
Results
The National Coffee Day campaign was a major success, delivering a surge in online engagement and increased foot traffic to Lotta Love Café. The key results were:
Reach: The videos garnered over 10,000 views across Instagram, Facebook, and TikTok in just 48 hours, helping the café extend its reach beyond its loyal customer base.
Engagement: Lotta Love’s social media engagement soared by 25%, with a noticeable increase in comments, shares, and tags from customers participating in the campaign.
Brand Recognition: Lotta Love saw a 15% increase in followers across its social media platforms, cementing their presence as a local favorite for coffee lovers.
Brew-tiful Moments Await! 🌟
The Perfect Blend, Celebrate with Us! 🎉
Conclusion
Through the power of timely, holiday-focused content, 365 Holiday Videos helped Lotta Love Café boost its visibility, deepen its connection with its audience, and drive more customers to its doors. By leveraging a fun and creative approach, we transformed a single-day celebration into a long-lasting brand-building experience.