National Burrito Day Campaign
Client: Cactus Cantina Grill
Holiday: National Burrito Day
Date: April 4th
Industry: Restaurant and Hospitality
Services Provided: Social Media Campaign
Objective
Cactus Cantina aimed to leverage National Burrito Day to boost customer engagement, increase foot traffic, and drive online awareness. The primary goals were to build excitement around their burrito offerings, strengthen community interaction, and position Cactus Cantina as the go-to spot for National Burrito Day celebrations.
Enhanced Production
We created two eye-catching vertical videos, a fun fact carousel, countdown graphics, interactive question posts, a poll, a burrito giveaway, and a quiz, each tailored to build excitement and engagement for National Burrito Day at Cactus Cantina.
Creative Content
The campaign combined educational, interactive, and promotional content, from behind-the-scenes burrito-making videos to a “Burrito Personality” quiz, engaging fans with various ways to participate and connect with Cactus Cantina.
Strategic Posting
Content was strategically posted daily in the week leading up to National Burrito Day, with countdowns, polls, and interactive stories building anticipation, and high-engagement posts like the giveaway and quiz launched on the day itself to maximize audience interaction.
Holiday content For Cactus Cantina 🌵
From custom videos to graphic images, we created a series of engaging posts for Cactus Cantina to celebrate National Burrito Day!
Video 1
Calling all burrito lovers!
Video 2
Happy National Burrito Day
Resized Videos
For various social platforms
Facts Carousel
In a fun and engaging carousel post we educated burrito fans with 5 fun facts.
Burrito Questions
We asked the community a series of questions enticing burrito fans to comment on our post.
Countdown Story
We reminded Cactus Cantina followers that National Burrito Day was days away with an interactive countdown!
Interactive Quiz
We tested viewers on their knowledge of burritos with this interactive quiz.
Post-Holiday Content
Keeping the holiday momentum going with post-holiday content.
Holiday Posting Schedule 📆
Content was strategically posted in the week leading up to and following National Burrito Day, with daily posts to maximize engagement.
Burrito-ful moments await 💗
Social Media Engagement: Over 3,000 likes, comments, and shares across posts during the campaign period, with high engagement on interactive content like polls and quizzes that kept audiences returning to Cactus Cantina’s page.
Increased Foot Traffic: A 20% rise in foot traffic on National Burrito Day compared to typical weekday traffic, with many visitors mentioning the campaign as their reason for stopping by.
New Follower Growth: Cactus Cantina’s social media accounts saw a 20% increase in followers from the campaign’s start to end, with a significant portion engaging further by tagging friends and sharing content.
Customer Interaction: Polls, quiz participation, and the giveaway post attracted hundreds of comments, boosting visibility and reinforcing customer loyalty, while adding lasting connections with new followers who engaged with the brand on multiple levels.
Comment the word "Burrito 🌯"
Instagram Comments
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A successful Burrito takeover 🌯
Conclusion
The National Burrito Day campaign successfully achieved its goals, transforming Cactus Cantina’s social media presence with fun, engaging content and driving significant in-store foot traffic. 365 Holiday Videos’ tailored approach highlighted the restaurant’s unique offerings, strengthened community ties, and established a blueprint for future holiday-based social media promotions. The campaign not only increased brand awareness but also built lasting connections with local and online audiences, setting the stage for ongoing engagement and customer loyalty.