World Food Day Campaign
Client: SweGreen
Holiday: World Food Day
Date: October 16th
Industry: Sustainable Urban Farming
Services Provided: Holiday-focused video content and social media strategy
Objective
SweGreen aimed to increase brand awareness and educate audiences on sustainable farming practices through World Food Day content, aligning their vision with eco-conscious followers. Our goal was to deliver engaging and informative video and social content tailored to different social media platforms.
Strategy and Production
After selecting World Food Day as the focal holiday, we designed a video script showcasing SweGreenâs sustainable farming methods and positive impact on local food systems. This video highlighted key scenes of SweGreenâs indoor farms and emphasized their contribution to a greener future.
Multi-Platform Video Content
We created vertical videos for Instagram, Facebook, and TikTok and a square version for LinkedIn, Twitter, and Pinterest to maximize platform-specific reach. We also provided two copy options for SweGreen to choose from, focusing on themes of sustainability, local farming, and eco-friendly solutions.
Carousel Post Creation
We developed an additional carousel post featuring fun, fact-based slides about World Food Day and sustainable urban farming. This added content offered followers an interactive, educational experience and expanded the campaignâs reach.
Celebrating World Food Day with SweGreen đ
We started with a video script
[Scene 1: Swegreenâs vertical farm, vibrant green plants growing indoors]
Narrator: “This World Food Day, Swegreen is redefining the way we grow our food.”
[Scene 2: Close-up of fresh vegetables being harvested]
Narrator: “By providing fresh, locally grown produce to urban areas, reducing waste and emissions.”
[Scene 3: Shoppers holding fresh produce]
Narrator: “Together, we can nourish our communities while protecting the environment.”
[Scene 4: SweGreen logo with World Food Day text overlay]
And created a custom video
Then resized to different formats
and finally we produced an engaging carousel with interesting facts
Sowing Seeds of Change đ
Enhanced Engagement: SweGreenâs World Food Day content saw an increase in social media engagement, with audiences sharing and commenting on the video and carousel post.
Broadened Reach: With tailored video formats for each platform, SweGreen was able to connect with eco-conscious audiences across Instagram, Facebook, LinkedIn, and TikTok.
Elevated Brand Awareness: The holiday-centered approach positioned SweGreen as a leader in sustainable urban farming and helped them reach new followers aligned with their values.
Sustainable Impact Goes Socialđ
Elevated Sustainability Awareness
Conclusion
365 Holiday Videos helped SweGreen successfully celebrate World Food Day, using engaging video content and interactive carousels to connect with audiences. Our holiday-centric approach enabled SweGreen to share its sustainable mission, educate the public, and expand its social media presence in a meaningful way.